Black-Owned Drive-In Movie Theater “Newark Moonlight” Cinema Is Building A Community-Driven Business

“I think a nice combo of indoor-outdoor experiences is the smart way to go in the 21st century,” co-founder Ayana Morris told CNBC.

The pop-up theater — which highlights African American filmmakers and actors — hosted more than 20,000 cars at its inaugural site during its first year.

The Covid-19 pandemic dramatically altered the small business landscape in the U.S., boosting some while crushing others. For Ayana Morris and Siree Morris, it represented an opportunity: They co-founded drive-in movie theater Newark Moonlight Cinema. But even as vaccinations have some people returning to their pre-Covid ways, the Morrises told CNBC they have plans to expand their small business.


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