Jay-Z and Will Smith Invest To Help Renters Become Homeowners

Jay-Z and Will Smith are betting on a rent-to-own startup company that’s making homeownership more accessible to all.

According to TechCrunch, the two business moguls have joined a group of investors for a $165 million Series A equity funding round for Landis Technologies — a company that helps people transition from renting to owning — through Roc Nation and Will Smith’s Dreamers VC.

“We are proud to have invested in Landis,” Smith said in a statement. “Landis is an innovative company that also has a social mission we are aligned with. We are excited to be part of a journey that helps Americans achieve homeownership through financial education.”


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