Mimi Dixon, The Woman Behind Crayola’s 24 New Colors Representing 40 Global Skin Tones

Organizations have made strides in celebrating diversity and making cultures more inclusive over the past year. However, the progression shouldn’t end there.

Children need to celebrate diversity in school and through play. Companies like Crayola are normalizing the positivity of diversity and inclusion.

In 2020, the company launched Colors of the World crayons, where children worldwide can colorfully express themselves with 24 specially formulated colors representing over 40 global skin tones. Since then, the line has recently expanded into coloring books, colored pencils and markers.

Mimi Dixon, manager of brand equity and activation at Crayola, spearheaded the initiative that has won multiple awards, including Toy Of The Year award for most creative.

Additionally, Colors of the World has allowed children and adults to celebrate diversity and inclusion in a new, fun way.


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