Dwyane Wade, Gabrielle Union Launch Baby Care Line “Proudly” Collection For Children of Color

The baby skin care line and diaper products were specifically created for Black and brown kids, whose distinct skin concerns have been historically overlooked in the market.

“With Proudly, we’re proud to have a range of products that caters to the unique skin care needs of children of color that are so often overlooked in the mass market.”

Union and Wade teamed with Pamela Cholankeril, formerly of Estée Lauder Companies Inc., to serve as president of Proudly, and dermatologist Naana Boakye, M.D., helped formulate the ingredients.

“It is imperative that skin care brands take into account the structural and functional differences in melanated skin prior to formulating skin care products,” Boakye said in a statement.

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