Arkansas Soul Supports Writers and Creatives of Color

Niketa Reed founded the Fayetteville media nonprofit Arkansas Soul with a mission beyond inclusion. Her idea felt more like immersion.

An offshoot of Reed’s work recruiting Black and brown students to the University of Arkansas’ journalism program, Arkansas Soul sees Black and brown news as its “main story, not as a special topic,” said Reed, a teaching assistant professor and the nonprofit’s executive director.

She wants Arkansas Soul and its website,, to go beyond storytelling and be a resource for reporters, content creators and documentarians. “That’s naturally our world, not just when something happens like a high-profile trial, or a tragedy. We’re here 365.”


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