The internet can be a hard place to explore, especially when a shopper is trying to support black businesses. The budget of a company can really dictate whether a shopper finds them or not, and barriers to entry stop a lot of Black-owned businesses from reaching the entire market that is actually seeking them out.
This is the problem that BlacFundsMatter.com hopes to eliminate. The concept of BFM is to allow any Black-owned business (at least one black owner with 51% or more majority stake) to advertise their products on BlacFundsMatter.com for free.
BFM doesn’t use the directory approach, instead it aggregates products in categories and searches and deep links products to their respective sites’ purchase page.
BlacFundsMatter.com wants their visitors to be able to easily search and filter through the wide variety of Black-owned products and purchase them through their respective stores. BFM’s inventory is growing every day and has over 350 products from 30+ black-owned businesses.