Instacart Makes $1M Commitment To Support Black-Owned Brands

Building on its ongoing commitment to prioritize diversity, equity and belonging, Instacart announced June 10 a new advertising initiative in which it will commit up to $1 million to amplify Black-owned CPG brands within its marketplace.

Through the new initiative, the online grocery platform will offer eligible brands the opportunity to reach a broader audience with prominent advertising placement among millions of items available from the more than 600 national, regional and local retailers, and unique brand names, featured on the Instacart marketplace.


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