Your website is a reflection of you and your values. So, when a potential lead lands on your website, what is it you want to communicate that shows them who you are, what you do, and why you do it?
Think of your business as the greatest story ever told. What does that story look like?
Your protagonist, your customer, is on an eager quest to find a solution to a problem they have. Along the way, they’re going to come across a few characters that influence their decisions.
How will your business enter the story and become your customer’s guide to living happily ever after?