Sean “Diddy” Combs Partners With Salesforce to Launch Digital Marketplace for Black-Owned Businesses

Shop Circulate aims to support and empower Black entrepreneurs and ultimately build wealth in the Black community.

Sean “Diddy” Combs has teamed up with Salesforce to launch Shop Circulate, a curated digital marketplace that allows consumers to discover and buy products created and sold by Black entrepreneurs.

The new platform, announced on the 100th anniversary of the attack on Black Wall Street in the 1921 Tulsa race massacre, aims to help build Black wealth by circulating economic investment among Black-owned businesses.


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