Black-Owned Seed Companies Growing During Gardening Boom

Ietef Vita had planned to spend most of 2020 on the road, promoting Biomimicz, the album he had released on his #plantbasedrecords label in January. But the pandemic cut those plans short, says Vita, known to his fans as “DJ Cavem Moetavation” and “Chef Ietef.”

He was playing in Berkeley, Calif., on Feb. 29, and “literally got out of town right before they shut the whole country down,” recalls the 34-year-old vegan rapper, who has performed for the Obamas and is known as the father of eco-hip-hop. “It was scary.”

Suddenly sidelined at his metro Denver home with his wife, Alkemia Earth, a plant-based lifestyle coach, and three daughters, Vita struggled to pivot. Eventually, he accepted that he would need to stay put and, as the saying goes, bloom where he was planted.

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