“Proud Puffs” First Black-Owned Cereal Created By Entrepreneur Nic King

Eating breakfast together whether at home with your family, or in the classroom with your peers, has always been a way to start the day. Why not start off with Proud Puffs! A product inspired by one man’s journey to make a positive impact in our diverse culture.

In 2020 Nic King launched the first black-owned cereal company in the US Legacy Cereal Company one of the biggest emerging startup brands in the last few decades.

After the George Floyd protests, Nic King wanted to find a way to amplify black representation. After a dream one morning he searched online for a Black owned cereal brand and nothing came up, so he decided to start his own company, Legacy Cereal, through Legacy Cereal Nic launched Proud Puffs a cereal that promotes empowerment through its inclusive artwork and uplifting word search.

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