CEO Latosha Stone of First Black-Owned Skateboard Brand

In 2013, Latosha Stone, a skater girl herself, formed Proper Gnar, a skateboarding apparel company that creates custom skateboards, streetwear and accessories. Many of the pieces, which are designed to uplift and promote skater girls all over the world, are actually hand-drawn by Stone. She currently operates her store exclusively in Greenville.

On her website, Stone also points out very few female skateboarders have gotten the “attention and support they deserve.” She’s hoping to change that through her apparel brand and all-girl skate team. Based upon the renaissance of skater girl culture in the past year, it seems as though Stone has a community of like-minded women by her side.


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