It’s impossible to address the state of Black brands in cannabis without addressing the cruel and unjust impact of the War on Drugs in the United States. The criminalization of cannabis has ripped apart families and communities, and ruined individual lives.
People of color are four times more likely than white people to be arrested on possession charges. A 2021 analysis by the National Organization for Reform of Marijuana Laws (NORML), for example, reported that Black, Indigenous, and people of color (BIPOC) comprised 94 percent of cannabis-related arrests in 2020 in New York City.
Army veteran and cannabis activist Leo Bridgewater, national director of veteran outreach for Minorities for Medical Marijuana, gave some recommendations on Black-owned cannabis brands to enjoy and support.