Be Rooted Founded By Jasmin Foster Becomes First Black-Owned Stationery Brand To Be Sold At Target

With her brand, Foster aims to diversify the stationery market and provide much-needed representation. The brand features designs that highlight Black women with different skin tones and hairstyles along with inspiring phrases.

Be Rooted offers lovely stationery items such as sticker sets, slim travel journals with 60 blank pages, and spiral journals with gold spiral wire and 200 ruled pages.


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