LinkedIn is widely known as the social media platform for job seekers. Yes, those seeking new employment opportunities can benefit from the platform, but entrepreneurs can as well. Perhaps there was a level of exclusivity for job seekers when the platform was first launched in 2003. But LinkedIn has evolved.
Now is an excellent time for entrepreneurs to start viewing LinkedIn with a different perspective. As seen in this chart from HubSpot, LinkedIn ranks higher than Facebook and Twitter for lead generation.
Let’s break down entrepreneur and explore how LinkedIn is a must do for any business owner.