Black Creator Accelerator Program ‘We the Culture’ Launched by Facebook

Facebook has launched We the Culture, a new content initiative created and managed by a team of Black employees that is investing in and amplifying content from Black creators.

We the Culture grew out of Facebook’s announcement last summer — following the murder of George Floyd — that it would invest $200 million to support Black-owned businesses and organizations, including $25 million earmarked for Black content creators.

The company announced an inaugural class of over 120 creators for We the Culture, including Danielle Young, Lauren “Lolo” Spencer (“Sitting Lolo”), Cameron J. Henderson, Lazarus Lynch, SkateLyfe Co.(Chad Harrell), Nneka Irobunda, Dominic Grizzelle (Griztriz), Kellie Brown (“And I Get Dressed”), and Shelcy and Christy Joseph (NYCxClothes).


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