Black-Owned Louisville-Based Bourbon Brand Accepting Pre-Sales

Creating IX Bourbon was a no-brainer for the Louisville, Kentucky couple, who both grew up in the “bourbon capitol of the world.”

“We came up with the idea while we were up late one night with our then newborn daughter,” Brittany Penny told Travel Noire. “Being from the area, we knew that the bourbon industry is one that is always booming, and we wanted to be a part of that.”

The couple initially planned to pay homage to Black Greek letter organizations, but after some setbacks, decided to pivot and instead celebrate Black men and women blazing trails.

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