2020 was one of those years that will “live in infamy” as President Franklin D. Roosevelt put it. And, with the first weeks of 2021 giving its predecessor a run for its money, there has been little time to come up for air, pause, reflect, and respond to any of the events we have endured.
But, for those of us who are committed to change, it is imperative that we do just that.
One of the greatest inequities the last year brought to the surface in glaring detail, was the disproportionately negative impact of the economic downturn on Black-owned businesses. Because Yelp is in the business of helping businesses, this is where we felt we could be the most intentional and authentic in our response.
From that starting point, our plan grew to encompass five strategies that we’ve observed have been put into practice by other companies to support Black-owned businesses.